Common questions

It's a group of 4–5 non-competing businesses that already stand in front of your ideal client right before they need your service. For HVAC, that's plumbers and home inspectors. For roofing, it's adjusters and realtors. For restoration, it's plumbers and property managers. We identify those businesses in your market, recruit them as partners, and set up the relationship so they send jobs to you instead of whoever they happen to know.

"Ask for referrals" is random. What we build is a system with specific partner types, a value exchange, and a follow-up cadence that keeps you top of mind. A plumber who agreed to send restoration leads your way and gets a $150 gift card per booked job is going to keep thinking of you — consistently. That's the difference between a one-off favour and a channel.

A partner who actively refers sends 12–15 jobs per year on average. With 4 active partners, that's ~60 referred jobs annually from a mature network. Early on, one or two partners will be more active than others. By month 6, you'll have a clear picture of your top performers.

The fastest partners send a job within 2–4 weeks of onboarding. Most networks see their first few referrals within 60 days. A fully mature network — where partners think of you by default — takes 3–6 months.

Yes — and that's intentional. We hand you a simple system: a monthly touchpoint template, a reciprocity structure, and a follow-up cadence you can run in under an hour a month. You own the network. No dependency on us, no retainer.

Relationships drift. We build in a reactivation protocol for exactly this — a sequence you run every quarter to re-engage dormant partners. And since you own the relationships, you can always recruit a replacement using the same outreach approach we hand you.

The fee is discussed on the 15-min call. It's anchored to your niche's real cost-per-acquisition. If your current CAC is $400–700 per job and a mature network produces 60 referred jobs a year at ~$0 CAC, the math is simple. We price it as a fraction of one year's CAC savings.

The referral network model works in any trade where another business already sees your client before the job is posted. Book a 15-min call and we'll tell you honestly whether your niche fits the model.

Yes. Custom-coded websites for trades businesses starting at $900 one-time. No monthly fees, no templates, live in 1–2 weeks. It's a separate service from the referral network — ask about it on the call if relevant.