Built by Santiago González
I build referral networks for HVAC, Roofing, and Restoration businesses — and custom websites for local trades that want to stop renting their visibility from Google Ads.
I noticed something working with trades businesses: the ones with the best growth often had nothing to do with ads. They had a plumber who sent them every water damage job. An adjuster who referred roof claims. A property manager with a 50-unit portfolio who used them exclusively for HVAC.
Those relationships were built by accident — usually a casual conversation at a job site or a chance meeting. The businesses that had them were thriving. The ones without them were spending $3–5k/month on Google Ads chasing leads that price-shopped three other companies before calling.
The difference wasn't the quality of the work. It was who sent the job and why.
A referral from a trusted source arrives pre-sold. The homeowner isn't shopping — they're calling because someone they trust said "use these guys." Close rate doubles. CAC drops to near zero. And unlike ad spend, a good referral network compounds: partners who trust you send more over time, not less.
So I started building these networks deliberately — mapping the ecosystem around a trades business, identifying the 4–5 highest-leverage partner types, recruiting the actual businesses, and setting up the relationship so it stays active without a retainer.
That's what BrandsBuilders does.
We also build websites — custom-coded, fast, conversion-focused — for trades businesses that want a real web presence without the WordPress headache or the $200/mo maintenance fee. It's a separate offer, and it's one-time.
How I work
Honest about fit
If the referral network model doesn't fit your niche or market, I'll tell you on the call — not after you've paid.
You own everything
The network, the relationships, the website code. No lock-in, no retainer dependency, no data held hostage.
One point of contact
You deal with me directly — not an account manager or an outsourced team. Response within 24 hours.
No upsells
The referral network is a one-time engagement. If you want more after that, we can discuss it. But I'm not going to manufacture dependency.
Want to see if your niche fits?
Book a 15-min call. I'll tell you exactly which partner types are in your market and what the network looks like before you decide anything.