Two things BrandsBuilders doesn't use for client websites: WordPress and monthly platform subscriptions. Here's why those decisions are deliberate and what they mean for you.
No WordPress = faster, safer, lower-maintenance site
WordPress is heavy, requires ongoing updates, and is a common hacking target. A custom-coded static site has none of these problems: it loads in under 2 seconds, has no plugin vulnerabilities, and requires zero ongoing maintenance to stay secure. For a service business, that means no developer bills for security patches and no risk of waking up to a hacked website.
No subscriptions = you own it forever for one price
Platforms like Squarespace and Webflow are rented. Stop paying, site goes down. BrandsBuilders builds on Netlify's free tier and uses a domain you register in your own account. After the $900 one-time fee, your only ongoing cost is your domain (~$20/year). The site is yours completely — no ongoing dependency on BrandsBuilders or any other platform.
The freedom this creates
You can move the site to any host. You can hand the code to any developer in the future. You can point your domain anywhere you choose. You're not locked into a vendor relationship. That ownership and freedom is worth paying for — and in this case, it's built into the base price.