$25 per booking recovered sounds simple. Let's make sure the math works for your business before you decide.
The calculation is straightforward
If your average job is $350 and you pay $25 to recover a booking that would otherwise have gone to a competitor, your net is $325. You've acquired a customer for $25 — that's significantly less than the $80–$150 typical cost of a Google Ads-generated lead in home services. And that customer may come back. Over a 3-year customer lifetime at $350/year, you've acquired a $1,050 customer for $25.
When it's not a good deal
If your average job is under $80 and your margin is thin, $25 per booking starts to bite into the economics. This pricing model works best for businesses with average job values above $150. For very low-ticket services, a flat monthly rate may make more sense — worth discussing at setup.
The 30-day free trial removes all risk
The first 30 days cost nothing. By the end of 30 days, you'll have data: how many calls came in, how many were missed, how many auto-texts were sent, and how many recovered conversations led to booked jobs. You make the billing decision based on actual results from your actual business — not projections.