A reactivation campaign runs for 3 weeks. Here's a realistic day-by-day picture of what happens and what to expect at each stage.
Days 1–5: Setup and launch
Kickoff call, list review, message writing, and system setup. By day 5, the campaign is live and the first SMS batch has gone out. You'll start seeing the first responses come in within hours of the initial send — typically the warmest customers respond immediately.
Days 5–8: Initial responses and bookings
The first wave of responses arrives in the first 72 hours. These are your easiest bookings — customers who were already thinking about the service and just needed a nudge. Expect 30–40% of your total campaign responses to arrive in this window.
Days 8–12: Email follow-up to SMS non-responders
Three days after the initial SMS, an email goes out to customers who didn't respond. Email generates a second wave of responses — typically 20–30% of your email opens will generate some engagement, with 3–6% converting to direct replies or booking requests.
Days 12–21: Final follow-up and close
A second SMS to warm responders who haven't yet booked. Final tally of all bookings attributed to the campaign. You receive a results summary: messages sent, responses received, bookings generated, revenue attributed. That's the data you use to evaluate whether to run another cycle.