Every new client asks some version of: "When will I see results?" Here's the honest answer — broken down by week, not by promise.
Week 1: Audit and baseline
The first week is diagnostic. We review your current marketing setup, your unit economics (cost per job, average value, close rate), and your competitive position on local search. This produces the baseline that everything else is measured against.
Weeks 2–3: Infrastructure and launch
Depending on your starting point, this week includes: website CRO work, ad campaign setup and launch, missed-call recovery activation, and tracking installation. By end of week 3, the system is live and generating data.
Weeks 4–8: First real data
This is when the first real leads start coming in consistently. Campaigns are being optimized based on real performance. You can see cost per lead, call volume, and early conversion data. Small adjustments produce measurable improvements.
Month 3: The first ROI comparison
By month 3, you have 6+ weeks of data to compare against your week-1 baseline. This is where the ROI calculation becomes real: what did you spend, what revenue came in, and what does the next 90 days look like based on what's working.