$1,800 per month is a significant commitment for a service business. Here's what that investment should produce — and how to tell whether a particular offer is delivering value at that price point.
Minimum expected output for $1,800/month
Active Google or Meta Ads campaign, optimized and tracked. A converting landing page with monthly CRO work. Missed-call recovery running 24/7. At least quarterly reactivation outreach to past customers. Monthly reporting in revenue terms — not just clicks. If you're paying $1,800/month and not getting all five of these, you're not getting full value for the investment.
Revenue benchmark at this spend level
A well-executed $1,800/month marketing engagement for a home service business should produce 12–25 new leads per month (depending on market competitiveness and ad budget, which is separate from the management fee). At a 40% close rate and $450 average job, that's 5–10 new booked jobs per month — $2,250–$4,500 in new revenue. That's a positive ROI on the management fee alone, before the ad spend is factored in.
The signal that it's working
You can see exactly where each lead came from. You know your cost per lead and cost per booked job. Your conversion rate on the landing page is tracked and improving. Your past customers are being contacted and responding. If you can't answer all four of these questions with specific numbers, the system isn't being run correctly.