The $3,000 guarantee on BrandsBuilders reactivation campaigns is intentionally simple. Here's exactly what it means.
What counts toward $3,000
Booked sales — meaning jobs that were booked as a direct result of the campaign. A customer who responds to the reactivation SMS and schedules a job counts. A customer who responds by email and books counts. A customer who calls you after seeing the SMS counts. The measurement is bookings generated from the campaign, not just leads or responses.
What happens if $3,000 isn't reached in cycle 1
We run cycle 2 immediately, at no additional cost. Cycle 2 reaches a different segment of the list, with a refined message based on what we learned from cycle 1. If $3,000 still isn't hit, we run cycle 3. Up to 4 cycles per year are available before a new payment is required.
Why we offer this guarantee
Because the math on a well-segmented warm list is reliable. Most reactivation campaigns to a list of 150+ contacts, in a service business with average job values above $200, hit $3,000 in the first cycle. The guarantee exists for the cases where the list is smaller, colder, or harder to reach — and it ensures the client is protected either way.