The BrandsBuilders reactivation campaign is $1,500 one-time. The guaranteed outcome is $3,000 in booked sales. Here's how that math typically plays out in practice — and what the actual return looks like for different types of businesses.
The conservative case: 200 contacts, $400 average job
200 dormant contacts. 10% response rate = 20 responses. 55% close rate = 11 booked jobs. At $400 average: $4,400 in booked revenue from a $1,500 investment. ROI: 193% in a single 3-week campaign.
The stronger case: 350 contacts, $700 average job
350 contacts, 12% response, 60% close = 25 booked jobs at $700 average = $17,500. ROI: 1,067%. The larger and warmer the list, and the higher the average job value, the better the return.
The lifetime value multiplier
Most of these reactivated customers will book again. A customer whose relationship is reset by a reactivation campaign books an average of 1.8 more times in the following 24 months. At $400/job, that's another $720 per reactivated customer over two years. The ROI of the original $1,500 campaign extends far beyond the 21-day cycle.
The guarantee protects the downside
If results fall below $3,000 in cycle 1, the next cycle is free. In the worst-case scenario, you spend $1,500 and run 4 cycles over the year to reach $3,000. That's still a 2:1 return — and by cycle 4, the list and message are refined to maximum effectiveness for future campaigns.