Reactivation Reactivation 5 min read March 6, 2025

How BrandsBuilders Reactivation Campaigns Work

A plain explanation of what's included in the BrandsBuilders reactivation service — from kickoff to campaign completion.

Here's exactly what happens when you hire BrandsBuilders to run a reactivation campaign for your service business.

Kickoff call: understanding your list and your offer

The kickoff is a 30–45 minute call to review your customer list, identify the strongest segments, define the offer (seasonal check, promotion, or simple re-engagement), and finalize the message. You share your list as a spreadsheet or CSV — name, phone, email, last service date. That's all that's required.

Campaign launches in 5 days

Once the kickoff is done, the campaign goes out within 5 business days. SMS sequences are sent first. Email follow-up is sent to SMS non-responders 3 days later. You're notified as responses come in and can handle bookings through your normal process — we handle the outreach, you handle the booking conversation.

One 3-week cycle: results by day 21

Each campaign runs for 3 weeks — long enough for the full SMS + email sequence, any follow-up messages, and the response window to close. By day 21, you have a complete picture: how many responded, how many booked, and what revenue was generated.

The guarantee

$1,500 one-time investment. If the campaign doesn't generate $3,000 in booked sales in cycle 1, BrandsBuilders runs cycle 2 immediately at no additional cost. Up to 4 cycles per year are available if needed to hit the guarantee. Most campaigns hit the $3,000 mark in the first cycle.

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